Speaking Out
Debating Our Mission: Part II
Professor Johns (Speaking
Out, August Advocate) is right when she notes
that the role of higher education is broader than to "produce
the workers corporations need," but neither is it our role to
promote an anti-business notion of "justice, equity, and
sustainability."
Students should develop their powers of critical thinking, but
that is not the same as adopting an anti-mass consumption,
egalitarian, and anti-technology political agenda.
Having spent considerable time in poor countries, I would argue
that there is much to be said for mass consumption. Funny, isn't
it, that so many people who are not exposed to the evils of mass
consumption resort to almost anything to emigrate to "consumer
societies" like the United States?
Having nearly lost a daughter to a disease that modern medicine
had only recently learned to treat, I think there is much to be
said for technology. As an amateur musician, I think there is much
to be said for the "elitist" world of patrons who
supported Beethoven and Hayden, as opposed to the dross of "egalitarian"
cultures, be they "pop" or "socialist realist."
Why shouldn't students learn some useful skills while in
college, the possession of which might cause someone outside of
academe or politics to gainfully employ them?
There is also little to fear from a "corporate agenda."
There are thousands of corporations out in the world, and they
don't all have the same agenda. They are not immortal and
all-powerful. Three quarters of those on the 1960 Fortune 500 list
are gone, replaced by firms that served society better.
The people who make up corporations are diverse in backgrounds
and opinions. The CEOs of Comsat, Hewlett-Packard, and Matell-and
the CFO of Boeing-are women. The CEOs of American Express,
Picturetel, Maytag, and Godfather's Pizza are Black. CEOs in
Silicon Valley are Algerian, Indian, Korean, Hungarian and from
other cultures and origins.
In capitalism, one gets to choose for whom to work-sometimes,
even the choice of working for oneself or starting up a firm.
If students are to have full, rich lives, why shouldn't they
learn about the economic world during their college years?
War is too important to be left to generals, and the business
life of our country and globe is too important to be denigrated or
marginalized in the higher education curriculum.

Lawrence G. Franko, a professor in the College of
Management at the University of Massachusetts-Boston, teaches in
the undergraduate and MBA programs.
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